That magical time of year has come once again, B2B marketers. As the end of the year draws near, we’re reflecting on what has come to pass and looking ahead to what is yet to come. We’re setting goals. We’re shaking up strategies. And we’re hoping the next year willRead More

All customers today are looking for a highly personalized experience. They expect businesses—from the big guys like Amazon all the way down to their local coffee shop—to understand their wants and needs, and to treat them like an individual. When you’re running a successful business with hundreds or thousands ofRead More

Back in 2011, roughly 150 marketing technology solutions were on the market. Today, the growth of this sector and it’s options are staggering. In fact, according to Scott Brinker, the mastermind behind the Chief Marketing Technologist Blog, the martech landscape has grown an impressive 27% in 2018 to include nearlyRead More

Got your 360-degree marketing video ready to go? What about that virtual reality how-to? Time to get ready for the future. December 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Many consumers devote (what seems like) 24/7 of their time to holding a mobile deviceRead More

Next year, 2019, is right around the corner. Is your new business ready for the new technology? December 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Did this year’s now-past Black Friday mark the last “traditional holiday rush” as we know it? The reason: RetailersRead More

From changes in how people search thanks to technological innovations such as voice assistants, to changes in how search engine algorithms identify searcher needs, smart SEO is now rooted in understanding and matching the intent behind search queries. When we marketers understand search intent, we can create new content and/orRead More

An effective event resonates with audiences to create a lasting positive impression. December 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Powerful events are a critical success factor for any business. In fact, 31 percent of marketers believe events are more significant than digital advertising, email marketingRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Know what Google’s Custom Intent Targeting can do? It’s time that you learn. December 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. For most businesses, the holiday season is hands-down the most profitable time of the year. The National Retail Federation reports that holiday-season consumer spendingRead More

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