B2B Marketers: Is Your Influencer Marketing Mechanical or Meaningful?

If they don’t care, they won’t share. With the need to scale and drive efficient performance, many B2B marketers work hard to operationalize their efforts. While process brings efficiency, a transactional approach to a relationship-centric discipline can reduce effectiveness significantly. The effect of a mechanical vs. meaningful relationship is particularlyRead More

Want 7-Figure Podcast Downloads? Try These 5 Strategies.

To take advantage of podcasts, you need to build your reach and find ways to get more people to listen. December 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Podcasts have exploded in the last couple of years. And if yours has been left behind, youRead More

How to Become a World Class Speaker

VaynerSpeakers CEO Zach Nadler shares his top tips for public speaking. December 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Notice to the speaking industry — Gary Vaynerchuk is in business to disrupt it. Fresh off the release of his “Gary Vee 003 Clouds & Dirt”Read More

The Stress-Free Process of Publishing an Amazon Ebook

Your ebook could be making sales earlier than later with these tips. December 10, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re considering publishing an ebook on Amazon, you may be surprised that Entrepreneur Network partner Brian Tracy was able to publish an ebookRead More

5 Common Digital Marketing Data & Analytics Challenges and How to Start Solving Them

The volume and velocity of the data at our fingertips today has the power to transform the way we do marketing. Armed with the right data about our target audience, we can reach them at the right time, in the right place, with the best tailored messages. Given the delugeRead More

Weekend Favs December 8

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

This Simple Change Can Make More Prospects Say “Yes” to Your Offers

Give your potential clients and customers something easy to agree on first, then work from there. December 7, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. One of my friends has a business that is all about healthy living and whole food nutrition. She has aRead More

How Millennials are Marketing to Gen Z

Traditional marketing is useless. December 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Although millennials are continually classified as being between the ages of 18-34, the reality is, they are likely older than that. Millennials are more accurately those between the ages of 26-42, makingRead More

How This Brand Is Making Cannabis Feel Like a Luxury

Plastic baggies? Forget it! Canndescent is selling its product in high-end packaging that consumers will be proud of. December 7, 2018 3 min read Opinions expressed by Green Entrepreneur contributors are their own. In 2017, when Adrian Sedlin launched a line of cannabis flowers called Canndescent, he thought a lotRead More

Digital Marketing News: Facebook’s Keyword Alerts For Groups, YouTube’s Stories, B2B Budget Study, & Social Transparency

Facebook’s Testing New ‘Keyword Alerts’ for GroupsFacebook has begun testing a Groups feature allowing administrators to receive alerts for keywords, an especially welcome addition for those managing large Facebook Groups, and a new opportunity for digital marketers to monitor relevant subjects. Social Media Today [youtube https://www.youtube.com/watch?v=BXyq-7H9kK4] 10 Things Cyber WeekRead More