How to Use Social Media to Get Millennials to Buy From You

By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. December 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — andRead More

The Advantages YouTube Ads Have Over Facebook Ads

Marketer John Crestani shares some of his favorite tactics for getting the word out on his products. December 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefitsRead More

Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them

How do you woo the brand ambassadors you want? Follow these four steps. December 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Brand ambassador strategies have lately gone mainstream, as more and more companies become eager to harness the power of referrals through effective ambassadorRead More

How ‘Good Design’ Will Help Your Ecommerce Business Grow Faster Than Ever

If your website takes more than four seconds to load, you’ve already lost a quarter of your visitors. December 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own.  The ecommerce industry is growing rapidly every year, but that doesn’t mean that all ecommerce businesses are growing at theRead More

How to Become a Social Media Marketing Pro for Less Than $20

December 6, 2018 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. A presence on social media can doRead More

What Cannabis Businesses Can Learn from the Sex-Toy Industry

Social media won’t accept advertising from either industry. Here’s the work-around. December 6, 2018 4 min read Any green entrepreneur knows the problem well: Major social media platforms won’t run cannabis ads. They’re shut out of Facebook, Instagram, Twitter, Snapchat, and even spammy services like Taboola and Outbrain — theRead More

Spicy Twists and Tactics For Unique Content Promotion

Previously in our “Collective Wisdom” series, we’ve covered pre-planning for content marketing success, the art of crafting powerful content, enduring and often-overlooked content creation best practices, and how to use a number of tried and true content promotion tactics. Now let’s dig into several spicy ways to take existing contentRead More

Transcript of Managing an Expanding Business, With Your Mission Guiding the Way

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: You know the CrossFit brand is an amazing, powerful brand and if you were a gym owner and you started a CrossFit Box or gym, there was aRead More

Managing an Expanding Business, With Your Mission Guiding the Way

Marketing Podcast with Matt ScanlonPodcast Transcript This week on the Duct Tape Marketing podcast, I sit down with Matt Scanlon, owner of The Hill KC in Kansas City. Formerly known as CrossFit Memorial Hill, the business began as a CrossFit gym. Once Scanlon began running the gym, he started to noticeRead More

5 Signs Your Employer Brand Is in Trouble

For every six employees, there is one doing what he or she can to tear your brand apart. December 5, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. On Oct. 27, 2015, outdoor recreation specialty retailer REI sent a letter to its 5.5 million co-op members. ItRead More