The key is to success is to integrate influencers into your marketing team. December 5, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. Influencer marketing is a hybrid of old and new marketing tools. It takes the idea of the celebrity endorsement and reconfigures it toRead More

It’s that time of year, B2B marketers. As the holiday seasons kicks into high gear and the countdown to a new year accelerates, we all find ourselves looking into our figurative crystal balls to gauge what the new year will bring, and how we’ll improve ourselves and our content marketingRead More

Using a spreadsheet or index cards to manage your clients may make sense when you’re first starting out: there aren’t that many to keep track of, and the clients you do have don’t have a long history with your business. However, as time goes on, your client list grows, yourRead More

“It feels like I’m talking to a wall.” This is the utterance you might hear from a person whose counterpart in a conversation is not particularly engaged. If you’ve been there, then you know it’s not a great feeling. But one of the biggest issues in B2B content marketing isRead More

B2C brands pioneered the use of influential voices to boost their brand appeal, sales, and campaigns. And as more and more B2B brands and marketers dive into the world of influencer marketing, the question is: How can we leverage the knowledge, insights and tips B2C marketers have to share forRead More

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies. December 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Typically, when you think about “upselling,” you think of a sleazy, annoying salesperson who’s trying toRead More

Skip over the niceties and work on giving your clients what they really want. December 3, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Are you super nice to your prospects? If so, then stop that immediately. The problem with how most people approach their marketRead More

SERPStash Premium breaks good SEO down into three easy steps. December 3, 2018 2 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale fromRead More

How this mushroom-beverage entrepreneur got hesitant passersby to try his mushroom-based drinks. December 3, 2018 4 min read This story appears in the December 2018 issue of Entrepreneur. Subscribe » One summer night in 2017, a friend texted me at 1 a.m. with some news. A chocolate company she knewRead More

A few days ago, I was watching a 2005 episode of Doctor Who with my nine-year-old. He saw a strange artifact in a character’s hand. “What’s that thing?” he asked. “An iPod,” I responded. “It’s like a smartphone, but it could only play music and had a black-and-white screen. No,Read More