There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than theirRead More

The coming weeks will be full of parties, gifts and friends. But don’t let another ‘gift’ slip through your fingers: a customer who’s here to stay. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2017, retail holiday season sales in the United StatesRead More

Marketing Podcast with John Jantsch on Changes to Google Ads Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface. Others represent fundamental shifts in the way GoogleRead More

With mobile capabilities in hand, consumer interest can shift to intent almost immediately. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In the past, brands were nowhere near customers when their journey transitioned from interest to intent. Maybe my dad became interested in aRead More

Welcome to the fourth installment in our multi-part “Collective Wisdom” series of content marketing strategy articles. In this episode, we’ll take a look at the value of specific strategy practices that are sometimes overlooked or underutilized when it comes to creating strong content, featuring insight and examples from some ofRead More

Some 74 percent of millennial Instagram users have made a purchase on the platform. If you’re not thinking about conversions for those users, you should be. November 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram isn’t just for sharing selfies, brunch photos and cuteRead More

Show, don’t tell, how you’ve got your customers’ best interests at heart. November 6, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. For decades, young brands have relied on the news media to establish their credibility among customers. Getting featured in a newspaper, magazine or TV programRead More

Marketing strategies need to include families with adult kids and grandparents under the same roof. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The average family home looks very different today than in years past. According to recent data, a record 64 million AmericansRead More

Mobile devices are the next wave of marketing. By keeping a few critical issues in mind, you can enhance your brand and open up an important revenue channel. November 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the explosion of the mobile market thisRead More

You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective toRead More