You know what they call a shortcut that actually saves time? The route. That was the wisdom my dad gave me the first time we went hiking together. Sometimes when you look at the map, it looks like there’s a better path. But the route is the route for aRead More

What can your business do to get inside the minds of your shoppers and drive sales? November 5, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever wondered why so many fast-food companies like McDonald’s and Burger King use red in their logos? ManyRead More

Choose who sees your ad and what they are watching at the time. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Early adopter” and “YouTube ads” — words you may not expect to find in the same sentence right now. Even though YouTube advertisingRead More

Birch Benders got the attention of Target by working on its packaging and finding its voice. November 5, 2018 5 min read In this ongoing column, The Digest, Entrepreneur.com News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products intoRead More

Chances are, your target audience is there. November 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But theRead More

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has anRead More

Finding alternatives to plastic packaging choking the oceans is good marketing and you’ll be proud of having done it. November 3, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Because we successfully built a popular consumer packaged goods brand, now known the world over, we areRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

November 2, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How should you describe your company’s position in the market? If it’s truly set to change the way people and companies do business, should you use words like “disruptive,” “cutting-edge” or even “bleeding-edge”? Related: 6 Secrets to Writing aRead More

What was once meant to speed up the sales process is slowing it down. November 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I got into sales for the same reason many others do. I had no other option. Yes, it paid well, but it slowlyRead More