Marketing Podcast with Nick MorganPodcast Transcript This week on the Duct Tape Marketing podcast, I speak with Dr. Nick Morgan. He is one of America’s leading experts on communication and is the founder and CEO of Public Words. As a communication coach and theorist, he has worked with leaders inRead More

Aleksandra Strub talks about how her ideas about marketing evolved over time. October 31, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars talks with Aleksandra Strub, the CMO of Imperfect Produce, a company that offers delivery of “imperfect” produce for aRead More

After conjuring all the budget, talent, and creativity you can muster, the moment you release your content marketing campaign into the digital wild is devilishly satisfying. All your hard work comes alive right before your very eyes, and that’s certainly cause for celebration. via GIPHY But after the campaign livesRead More

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price. October 30, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Competitive product quality and price aren’t enough anymore. There’s no mistaking the fact that customer experience (CX) is aRead More

Generating referrals is the key to securing your business’s long-term success, and it can feel like a pretty massive undertaking. One way to lighten the load and help you to create a more sustainable stream of referrals is to build partnerships. Why go it alone when you could instead joinRead More

A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whetherRead More

Done right, manipulation in marketing is a good thing. But, like most good things, it can quickly turn sour in the wrong hands. October 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Through modern retargeting, I can manipulate you into believing something you do notRead More

Use your clout as an entrepreneur to be the change agent you wish to see in the world. October 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When Nike decided to feature Colin Kaepernick for its 30th anniversary of the “Just Do It” slogan, it challenged itselfRead More

I’ve known Martin Jones casually through marketing conferences for several years. Martin occupies that unique position of being someone who manages influencer marketing programs for his brand and is also an influencer himself. In fact, it is through an influencer engagement for IBM that both Martin and I were involvedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More