A good way to grow into a bigger company is for your well-heeled potential customers to think you’re that big already. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s probably not likely that you started your entrepreneurship journey by taking over or inheritingRead More

Our journey into the world of B2B influencer marketing continues this week with an interview featuring Whitney Magnuson, Global head of social and influencers at IBM Systems. Overall, IBM has a long history working with influencers ranging from the Midsize Insider blogging program to the IBM Futurists. For her part at IBMRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

Gwen Wunderlich and Dara Kaplan share how their new podcast is motivating entrepreneurs to make a mindset shift to make more money. November 9, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Throughout their 20-plus year careers as publicists and branding experts, Gwen Wunderlich and Dara Kaplan have launched hundredsRead More

Algorithms anticipate our needs and desires so well that it is an open question if consumers are really making their own decisions or just feel as though they are. November 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. One of the most frequent comments weRead More

The Importance of Listening to Customers [Infographic]How customer interactions affect your bottom line, why they leave, and the important of listening are all examined in a new infographic from CallMiner. HubSpot [youtube https://www.youtube.com/watch?v=jXXZmtImWy4&w=560&h=315] With B2B Marketing, It’s Back to the BasicsGoing back to the basics can pay off in theRead More

Whether you’re ready to wrap it up immediately or have time for courtesies, here are a handful of efficient exit lines. November 8, 2018 3 min read Opinions expressed by Entrepreneur contributors are their own. As the Founder of BNI, one of the world’s largest referral networking organization, I often getRead More

Here’s how to build your brand like the iconic hip-hop star. November 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. He’s won 119 awards from 288 nominations, including 12 Grammy Awards. He was the first rapper to win a Pulitzer Prize (for his 2017 album DAMN.),Read More

There’s little doubt among seasoned B2B content marketers that strategy is the key to success. In fact, according to the 2019 B2B Content Marketing Report produced by Content Marketing Institute (CMI) and MarketingProfs, the most successful content marketers (65%) are far more likely to have a documented strategy than theirRead More

The coming weeks will be full of parties, gifts and friends. But don’t let another ‘gift’ slip through your fingers: a customer who’s here to stay. November 7, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In 2017, retail holiday season sales in the United StatesRead More