Digital Marketing News: Google’s Parallel Tracking, Content Marketing DemandGen Study, LinkedIn’s Google Integration, & Twitter’s Growth

The Influence of Instagram [Infographic]MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs [youtube https://www.youtube.com/watch?v=Q9B5b_w0JV8&w=560&h=315] LinkedIn Sponsored Content can now be tracked via Google Campaign ManagerSponsored content on LinkedIn (client) is oneRead More

Kanye West Is Hard to Ignore. Here’s What You Can Learn From His Antics.

Regardless of what anyone says, Kanye is taking his controversial opinions to the bank. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Whether you love him, hate him or you somehow don’t have an opinion about Ye, it’s likely you know who Kanye West is. He’sRead More

The First Thing You Should Do When Building Your Brand (Hint: It Isn’t Pick Out a Logo)

The best way to build your brand is to start from the inside out. November 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When you’re launching a new business, it’s tempting to go straight to the fun stuff — the logo, the colors, the moodRead More

How This Viral Star Went From Background Dancer to Rising Hip-Hop Artist

From Drake to Prince, big names have come out in support of this up-and-coming performer’s unique musical style. November 1, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In episode 12 of Leaders Create Leaders, Entrepreneur Network partner Gerard Adams talks with Danileigh about climbing up throughRead More

Just Getting Started with Influencer Marketing? 6 Things You Should Know

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending next 12 months. Mediakix reports that that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the influencer marketingRead More

How to Successfully Transition From Passion to Passion in Business

Kelsey Humphreys sits down with Nathalie Lussier to talk about how she keeps transitioning from one successful business to another. October 31, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Nathalie Lussier is a blogger, an award-winning entrepreneur, an international keynote speaker and the the creator ofRead More

Brand Safety Is Not the Place to Cut Corners in Your Marketing Budget

It’s a dangerous digital world out there today for brands, and marketers and advertisers cannot afford to put consumer trust at risk. October 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to brand safety, 75 percent of brands say they have experiencedRead More

This Granola Startup Hopes to Scare Up Sales With Black Granola for the Holidays

The entrepreneur behind Gr8nola found a fun way to also build up her brand. October 31, 2018 3 min read About two months before Halloween, Erica Liu Williams, founder of granola company Gr8nola, had an idea: black granola made with activated charcoal. She said she thought that the introduction ofRead More

4 Ways to Know When It’s Time to Rebrand Your Business

Even the most incredible rebrand is wasted if you never actually launch it. October 31, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Many entrepreneurs and business owners believe that a company’s “brand” is simply the company’s name and logo. That’s not true, of course: A brandRead More

Transcript of Communicating with Empathy in the Digital World

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: Has technology in the virtual world that we live in made it easier to communicate or harder? Sure, in some ways it’s made it easier to have distributedRead More