Twitter Has Renewed its Live Video Push & Here’s What You Need to Know

Once a pioneer in bringing live video to the social media world, Twitter fell behind the likes of Facebook, LinkedIn, and others as this format rose to mainstream prominence. However, the platform’s recent move to make live video more easily discoverable shows Twitter is recommitting to video. But the questionRead More

3 Ways Entrepreneurs and Businesses Can Benefit From AI’s ‘Third Wave’

Third-wave AI is supposed to be truly intelligent and most similar to human thinking, meaning it will make sense of the independent world and its varying contexts. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Many might not realize it but artificial intelligence (AI)Read More

4 Unconventional Ways to Better Market to Generation Z

Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know? October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Move over, millennials: It’s all about Generation Z now. Members of Gen Z, meaning those born after 1995, has grown up with theRead More

What Are Referral Champions and How Do You Create Them?

Every business owner knows that the key to generating referrals is creating a positive customer experience. When someone has a great interaction with your brand, they’re more likely to go and recommend you to their friends or colleagues. One recommendation can mean a lot to your business, but what ifRead More

The Art Of Crafting More Powerful Content: 5 Top Tactics from the Experts

Welcome to the second piece in our new multi-part “Collective Wisdom” series of content marketing strategy articles, where you’ll learn proven methods taking you from the beginning of the content planning cycle to its final post-publication conclusion, and featuring insight from some of the world’s most respected and successful digitalRead More

Why Weight Watchers’ Name Change Will Fail, But Dunkin’s Won’t

Weight Watchers is repeating a classic psychological blunder. October 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Weight Watchers recently announced that it plans to change the name of the company to “WW.” The reasoning was that it wants to offer more diverse services, suchRead More

How to Make AI-Driven Emails Compelling Without Being Creepy

Most customers are wary about AI, so don’t make it extra weird by incorrectly using your data on them. October 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. AI is becoming more prevalent across digital aspects of business, but not every customer is thrilled withRead More

The Real-World Applications of Artificial Intelligence in Marketing

October 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In the latest installment of CMO Review with Erik Huberman, presented by Entrepreneur Network partner Business Rockstars, Huberman covers the real-world connection between artificial intelligence and marketing. Huberman says the future of marketing is influenced by artificialRead More

13 Must-Watch Movies for Aspiring Entrepreneurs

Based on a true story, Catch Me If You Can exemplifies the entrepreneurial journey. The main character, Frank Abagnale, is a conman who earned millions before he was 19 years old and successfully impersonated an airline pilot, doctor, lawyer and history professor. While Abagnale’s swindling tendencies shouldn’t be replicated, thereRead More

16 Ways to Be More Efficient with Content Creation

Last minute scrambling to crank out another blog post is hardly the origin story for most great content. Falling behind on content production happens for a variety of reasons from poor planning to lack of resources. Solutions will vary, but one thing I’ve found that helps with the creation ofRead More