Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. October 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. SEO is essential all year long, but did you know that you should be switching up your SEO forRead More

Asking for referrals can be tough. It can feel like you’re being pushy or imposing on someone’s time. But in reality, the majority of happy customers are more than willing to give a referral when asked. While the first hurdle in asking for referrals is getting over your own insecuritiesRead More

For those in the know and that go beyond clickbait headlines, Search Marketing delivers an incredible punch to a marketing mix. But it takes work, especially when you consider the hundreds of factors that go into ranking decisions for every one of the billion plus queries that Google tries toRead More

Debra Jasper, founder of Mindset Digital, practices what she preaches when it comes to delivering engaging messages in eight seconds or less, as she demonstrated during an energetic mile-a-minute “You Have 8 Seconds – GO! “ Pubcon Pro Las Vegas 2018 keynote address. Before Debra took the stage, Pubcon founderRead More

Compelling email content can help your business stay top-of-mind among your customers, but make sure your emails aren’t getting quickly sent to the junk folder. October 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard that content is king. While the saying mayRead More

Social media is the most important component of your digital marketing campaign. So, how are you nurturing it? October 22, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media is the most important component of your digital marketing campaign. According to the Pew Research Center,Read More

You need to deal with people as they are. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. People are not rational. You can have the most logical and compelling proposal but still fail to elicit any response. If you are working hard but seeing littleRead More

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base. October 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Nike sent shockwaves around the world in a matter of minutes with its 30th anniversary ad campaign.Read More

One of the great things about social media is connecting with other professionals and Angela Lipscomb and I have been connected on multiple networks for several years. I appreciate her relationship focus towards PR and influencer relations because so much of what is being done in the name of influencerRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More