In the fast paced world of search and digital marketing, what separates amateurs from professionals often comes down one simple distinction: marketing as a gamble or marketing as a planned, measured and iteratively optimized discipline. There are far too many marketing campaigns being implemented simply because “that’s how we’ve alwaysRead More

September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product theyRead More

Content marketing doesn’t have to be something that a startup’s lone advertising employee has to handle completely on his own. September 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, content marketing is considered a crucial aspect of any company’s advertising efforts. Yet, forRead More

It’s not just about the product you sell, but the story you tell. September 28, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Maury Rogow, CEO of RipRead More

Hidden fees and charges are making holes in your advertising budget. Is there a way to avoid that? September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Marketing encompasses countless channels, activities and resources. In the long run, matching each to a return on investmentRead More

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With SalesforceIn its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek [youtube https://www.youtube.com/watch?v=Zx602GEHCbU&w=560&h=315] Google Begins Using Neural Matching to Understand Synonyms, ImpactingRead More

Developing an impactful brand is make-or-break. It’s what will help your company gain new customers, and most importantly, it’s what will keep them coming back. September 27, 2018 5 min read This story originally appeared on Ellevate I founded a co-working space and business accelerator for female entrepreneurs. There are thousands ofRead More

Marketing Podcast with John Jantsch on Building a Marketing System The key to an effective marketing approach is creating a marketing system. This is Duct Tape Marketing’s point of view and our key differentiator. Here, we’ll take a closer look at the seven steps you must undertake to build aRead More

Buyers have questions and sellers better have answers that are easy to find, informative and inspiring. This is the cornerstone behind “Best Answer” content marketing strategy. But what qualifies as best answer content? How deep or wide do you need to go on a topic? Is it better to useRead More

There are apps galore to help you generate story ideas. Are you using any of them yet? September 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Writer’s block can disrupt the productivity of even the most prolific writer and content creators out there. The reason,Read More