Your prospects and customers have questions. And it’s your job as a content marketer to answer them. That’s why you’re continuously turning out content to inform, engage, and inspire action throughout the buyer journey. But wouldn’t it be great if you could answer many of those burning questions in oneRead More

There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday. October 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. °Consumer Confidence Index numbers haven’t been this high priorRead More

Networking is a critical skill for any business owner to develop. It allows you to find the best talent for your company, establish new strategic partnerships, and expand your client base. There is definitely an art to networking, and there are some steps that everyone should take before they headRead More

Let’s be real for a second here. Today’s marketers and brands are collectively recognizing the need to strike a note of authenticity with their audiences. That’s excellent. But in the quest to get real, it’s all too easy to wind up making the exact opposite impression by trying too hard,Read More

It doesn’t matter how great your product is if you can’t explain it to others. October 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In Silicon Valley, there is no dearth of seemingly great ideas. However, as tech founders our creativity, vision and drive often preventsRead More

Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday. October 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, ifRead More

October 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. According to Statista, at least 30.2 million companies in the United States are estimated to spend a total of $117.53 billion dollars in digital advertising in 2020. Yet 63 percent of small business owners have reported that they struggleRead More

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital,Read More

The world of B2B influencer marketing continues to grow and we continue to tap the top marketing executives in charge of leading the industry for their insights and experience. In this installment of our Enterprise B2B Influencer Marketing Interview series, I talk with Luciana Moran (@lucymoran) Senior Vice President, Digital,Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More