Even new technologies sometimes need a reboot. September 14, 2018 5 min read Dekker Dreyer was over it. And in that moment, he saw an opportunity. A pioneer in the virtual reality (VR) space, he realized the narrative around this specific niche of the film and entertainment world needed aRead More

Writing might not be your strong suit, but there’s no reason to repeatedly make these kinds of mistakes. September 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In her book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann Handley, chief content oficer of MarketingProfs,Read More

Sometimes all you need is a little creativity. September 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Taking kids to the dentist is sometimes a bit of a challenge. Some kids are afraid of the dentist. Maybe they don’t want to open their mouths forRead More

Cultivating a differentiator that’s remarkable, relevant, realistic and repeatable is critical in our hypercompetitive marketplace. From there, word-of-mouth marketing takes on a power of its own. September 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. September 18 is National Cheeseburger Day, celebrated with a full complementRead More

Email is an effective way to make contact, if you do your homework before hitting “send.” September 14, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Considering that the average office worker receives a whooping 121 emails per day, it’s no wonder it’s a challenge toRead More

LinkedIn brings Dynamic Ads into Campaign Manager platformLinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand [youtube https://www.youtube.com/watch?v=videoseries?list=PLfJfFzmsAdi1sVce5MFrO0uuwNPCtGqtW&w=560&h=315] Americans are changing their relationship with FacebookA new survey from the Pew ResearchRead More

Back to Podcast This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order John Jantsch: I love technology. I love the fact that we can communicate and work virtually, however there’s no question that these tools and technology have created a sense ofRead More

Marketing Podcast with Dan SchawbelPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Dan Schawbel. He is a New York Times bestselling author, partner and research director at Future Workplace, and founder of both WorkplaceTrends.com and Millennial Branding. His forthcoming book, Back to Human: How Great Leaders Create Connection inRead More

The way you advertise on Facebook is changing dramatically, so here are some of the most important things to note. September 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve relied on Facebook Advertising to reach new and existing customers for your business, thenRead More

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra-lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at year’s end—and perhapsRead More