September 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Intuitive, attractive and functional design is the most powerful way for a business to stand out against the competition, grow and build customer satisfaction. But, what kind of design am I referring to: marketing design, interior design orRead More

Up, up, down, down, left, right, left, right. If you’re a classic gamer, you’ll recognize the Konami Code used in popular games as a way to uncover gaming cheats or special effects. And if you attended Content Marketing World last week, you’ll recognize that sequence from trying to find yourRead More

Move past the mentality of “wanting referrals and wanting them now” by considering the strength of your relationships. September 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. So, you want referrals and you want them now?  Well, you can’t have them. Unless, you’ve built meaningfulRead More

A Russian Domino’s franchisee’s promise of free pizza in exchange for a visible logo tattoo quickly got out of hand. September 12, 2018 2 min read There is brand loyalty, and then there’s brand loyalty. A Domino’s franchisee in Russia decided to award 100 free pizzas each year for 100Read More

Sending the same message to different people doesn’t work. September 12, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. The term “salesperson” can often evoke the stereotypical image of a used car dealer who will do anything to get a sale. But that’s an outdated image.Read More

It’s guest post day here at Duct Tape Marketing, and today’s post is from Dan Kraus – Enjoy! Have you heard someone talk about customer acquisition cost (CAC) or customer lifetime value (CLV or LTV)? If you’re in the tech business, and especially if you work with SaaS products, you’veRead More

It’s no wonder that Ashley Zeckman, Digital Strategy Director at TopRank Marketing, drew a crowd last week at Content Marketing World: she promised to debunk the prevalent myth that influencer marketing is best suited for B2C brands. Content marketers, just like everybody else, see loads of influencers promoting consumer brands.Read More

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’m a pretty social person. I like talking to new people and getting to know them.Read More

Being in touch with yourself is inevitably helpful to building a business. September 11, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you’re thinking about starting your own training or speaking series, it can be helpful to know your own strengths and then build yourRead More

In recent years, outbound marketing has gotten a bad rap. It’s seen as expensive, time consuming, and it feels like a relic of the past. And the numbers bear this out: in 2017, HubSpot’s State of Inbound report found that 71 percent of businesses worldwide are focused primarily on inboundRead More