Here is a new way to think about experiential marketing. August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a multifacetedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The most important lesson: Don’t rush a rebrand. August 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ever heard something described as “never boring”? This is usually code for “things are constantly going wrong and I am constantly scrambling to fix them.” While that canRead More

Emotional connections keep customers coming back. August 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. On May 2, 2018, Apple became the first company to reach $1 trillion in stock market value. This is a massive accomplishment and a historic milestone; Apple has become theRead More

How B2B Audiences Engage With Business Content OnlineA new Clutch survey explores how B2B audiences encounter business content online, and their preferences for consuming it, with business content about technology the leading topic. Clutch[youtube https://www.youtube.com/watch?v=ujk6sTfW418?rel=0&w=560&h=315]Facebook pages with large U.S. following to require more authorizationFacebook is requiring two-factor administrator authentication forRead More

Back to Podcast John Jantsch: How would you like to disrupt your entire industry, disrupt your competition? Well, it’s possible, and today, the way that you do it is that you are just easier to do business with, you’re more convenient. In this episode of the Duct Tape Marketing Podcast,Read More

Marketing Podcast with Shep HykenPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates FierceRead More

Executives of the Pro Football Hall of Fame discuss making it a destination for inspiration. August 16, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Many people know about the careers of the world’s best football players, but the Pro Football Hall of Fame is drivenRead More

Marketing is never easy but cannabis marketing is uniquely challenging. August 16, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are their own. The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound This article isRead More

Few tools are better for retaining and marketing to existing customers than a newsletter packed with engaging and relevant content. August 15, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. For years, there has been speculation about the demise of email as an effective marketing channel.Read More