Look at your own inbox. The answer is staring at you. September 5, 2018 4 min read Cold emails are one of business’s greatest paradoxes. We all know what bad cold emails look like — after all, we receive and delete them all the time — but we can’t seemRead More

Trade shows are a rare opportunity to gather with everybody you need to meet. September 5, 2018 4 min read Opinions expressed by Green Entrepreneur contributors are their own. Trade shows and conventions are a big part of the legal cannabis industry landscape. The best events offer great opportunities forRead More

When I started working in digital marketing in 1984, the first online ad I created was in 40-column ASCII text format on my Commodore 64 computer. It was a simple promotion for the 300-baud bulletin board system (BBS) I owned and operated. I created the text-only ad to post onRead More

It’s an age-old notion that marketing and sales teams don’t get along. Like rival football teams in a teen movie, the marketing team sees themselves as the heroes—creating forward-thinking ideas and campaigns that will open up a whole new world of potential clients and drive tremendous growth—while the sales teamRead More

While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketersRead More

Don’t settle for clients who pay late, ask for discounts and deals, waste your time and don’t do the work. September 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you start a business, the goal is to build consistent revenue. In the beginning, entrepreneursRead More

Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk. The statistics speak for themselves: Edelman’s 2018 Trust Barometer reflects a general lack of credibility for businesses, and one poll from HubSpot found “marketer”Read More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

The time and money saved on certain tasks are vital for busy, resource-strapped startups. Here’s why you should look at automation as a force-multipier for your marketing efforts. August 31, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Startups have an overabundance of information and toolsRead More

Facebook moves to rate users on trustworthiness: reportFacebook has started assigning users a reputation score. Will the new user trustworthiness rating system, which has been refined over the past year, see eventual digital marketing uses? Reuters [youtube https://www.youtube.com/watch?v=gcpsl5yq_NM&w=560&h=315] Machine learning reveals crazy advertising ideas that actually workArtificial intelligence aims toRead More