Ask any marketer if they’ve ever had to contend with the shrinking or deep cutting of their budgets, odds are you’ll get a deep sigh and a “more than once” response. Organizations are always looking for efficiencies and ways to tighten their financial belt, and marketing departments are among theRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

It’s important to never lose sight of the fact that the businesses you serve are made up of people. And people can get bored. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Companies today are spending a fortune on content to attract new customers.Read More

Although all businesses with an online presence should invest in search engine optimization, it isn’t the end-all, be-all when it comes to driving traffic to a professional website. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no surprise that driving traffic to yourRead More

Here’s why every entrepreneur needs to care about marketing. June 29, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I believe in marketing because $800,000 in revenue suddenly fell into the lap of one of my startups on a Wednesday afternoon several years ago. At theRead More

Facebook tests ‘subscription Groups’ that charge for exclusive contentFacebook has begun testing subscription-based Groups among a select array of users, which now allow Group managers to charge monthly for exclusive content, and which will open up new possibilities to digital marketers when rolled out to all users. TechCrunch [youtube https://www.youtube.com/watch?v=4xrCb7CsWrA?rel=0&w=560&h=315]Read More

Patience and persistence are key when developing your content marketing strategy. June 28, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Eric Siu talks about what to do if you are under pressure to report the results of your contentRead More

You might have great reasons to write a book, but do you have the capabilities to execute? June 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Whenever I mention that I write books, I’m frequently asked about my writing process and how I went aboutRead More

Actor and entrepreneur Adam McArthur shares his advice on experiential marketing. June 28, 2018 6 min read From guerrilla marketing tactics to tapping into the world of influencers, it can be hard to stand out from your competitors today. Companies are having to find unique and out-there marketing strategies toRead More

Consumers use reviews as a source of information and to increase their sense of social belonging. June 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. No matter where you look, it seems like every piece of marketing advice is highlighting the importance of customer reviews.Read More