Robots Are Our Friends — How Artificial Intelligence Is Leveling-Up Marketing

AI is doing the jobs we don’t want to do and the jobs we can’t do, and improving the jobs we already do. June 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How many times in the last year have you heard the question, “IsRead More

3 Mistakes in Marketing I Wish I Had Avoided

Neil Patel shares the first pitfalls he encountered, so you don’t have to. June 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Neil Patel speaks about his experience marketing his first business and what steps he would reconsider if heRead More

How Small Businesses Can Do SEO on a Small Budget

Managing your SEO goals on a small budget can be overwhelming, especially if you are only a one- or two-person team. June 27, 2018 6 min read This story originally appeared on Bizness Apps Managing your SEO goals on a small budget can be overwhelming, especially if you are onlyRead More

Would a Promotional Product Be Effective at Helping You Market Your Startup?

T-shirts. Flash drives. Pens. Chocolates. What giveaway items will help customers remember your product more than SEO will? June 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distributeRead More

How To Navigate the Murky Waters of Cannabis Marketing

Getting the word out about your business may be tricky, since many of the traditional marketing and advertising channels aren’t yet fully available to the industry. Find out what you can do to spread the word. June 27, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are theirRead More

Keys to Business Growth for Professional Services

Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to theRead More

Transcript of A Guide to Content Strategy and Brand Storytelling

Back to Podcast John Jantsch: Hello and welcome to another episode of the Duct Tape Marketing podcast. This is John Jansen. My guest today is Kyle Gray. He is the founder of The Story Engine. That’s thestoryengine.co. He’s also the author of the book by the same name, The StoryRead More

A Guide to Content Strategy and Brand Storytelling

Marketing Podcast with Kyle GrayPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Kyle Gray, founder of The Story Engine. He and I discuss insights from his book, The Story Engine: A Busy Entrepreneur’s Guide to Content Strategy and Brand Storytelling Without Spending AllRead More

This Company Wants to Help You Convince Your Boss to Let You Work From Home All of 4th of July Week

A marketing campaign for virtual meeting and messaging apps empathizes with workers who are bummed that Independence Day falls on a Wednesday this year. June 27, 2018 6 min read In this series, The Way We Work, Entrepreneur Associate Editor Lydia Belanger examines how people foster productivity, focus, collaboration, creativity and culture inRead More

CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved

In her introduction to The Ultimate Guide to Conquering Content Marketing, Content Marketing Institute’s Cathy McPhillips draws several commonalities between content marketing and video games: the interactivity, the trial-and-error learnings, the camradery. But, while many marketers have their own personal “cheat codes” that help them gain an edge, there are noRead More