If No One Is Engaging With Your Marketing, You Should Do This

Sometimes, being ‘professional’ is not what’s best for your business. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The first time I posted content online, I did the professional thing and played it safe — and it got me nowhere. The response to my contentRead More

How to Create Emotional Content That Engages and Resonates With Your Audience

The creator and CEO of Taylor Cut Films chats with David Meltzer about his philosophy on content, and the role that perception, ego and energy play in storytelling and life. June 20, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Struggling with content creation is somethingRead More

Creating Content Connections: 10 Lessons in Resonance from Content Marketing Pros

Spot on. via GIPHY Exactly. via GIPHY Truth. via GIPHY Accurate. via GIPHY Yaaaaaaaaaas! via GIPHY It’s hard to contain the excited, “uh huh” head nodding when you read, watch, or listen to a piece of content that really hits home … strikes the right chord … illuminates something deepRead More

$0 to $1,000 in a Day: The Traffic Secret to Turn Your Visitors Into Customers

Here is how to cash in on your first 1,000 true fans. June 19, 2018 1 min read Not all traffic is created equal. Entrepreneurs often spend thousands of dollars and hundreds of hours attracting the wrong customers and not reaping the benefits of sales. Let’s put an end toRead More

Sales Not Where You Want Them to Be? Consider Video Marketing.

Ben Angel shows you the steps to use video marketing to the fullest advantage. June 19, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Ben Angel goes into the details of how his business — which concentrates on online education forRead More

Facebook Bans Gun-Accessory Ads for Readers Below Age 18

The social media giant’s move is one of many from the corporate world in the wake of the Parkland shootings. June 19, 2018 3 min read Facebook on Friday announced on its blog that beginning June 21, it will no longer allow ads for weapons accessories to be shown toRead More

The 3 Tasks You Should Do After Sending Out a Marketing Campaign

Once you send out your marketing pieces, your job is just beginning. Find out which three things are ‘must dos’ if you want your direct marketing campaigns to succeed. June 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S.Read More

Your Guide to Google Search Console

The video above is a replay of a recent live webinar I conducted. Combined with the text below you should have a pretty good feel for how to use the new Google Search Console. There is a tremendous amount of interest in Google tools, especially for small business owners becauseRead More

The 4 Marketing Moves Every Franchise Should Make

To implement successful advertising and social media campaigns in the franchise world, franchisors and franchisees must communicate, collaborate and cooperate. June 19, 2018 3 min read This story appears in the June 2018 issue of Entrepreneur. Subscribe » Marketing for franchises is deceptively complicated. A brand must present one unifiedRead More

How to Market to Someone — and You Know Who That Is — Who’s Constantly Online

Almost half of America’s teens are constantly online. As a marketer, what are you going to do about that? June 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. A recent Pew Research study discovered that almost half of America’s teens are online “almost constantly.” In that study,Read More