Consumers are increasingly concerned about data privacy but willingly share their data with companies that have earned their trust. June 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. By now, most people in business have heard of the European Union’s General Data Protection Regulation (GDPR).Read More

When a business gives back, everybody wins. June 22, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When businesses give to nonprofits or volunteer their time, I often hear grumblings from other business leaders in that community. It’s usually comments like:  “X company is only supportingRead More

With IGTV, Instagram Takes Aim at YouTubeInstagram has added the ability to upload videos up to an hour long, with the launch of its new IGTV feature, offering digital marketers a much bigger video canvas. Instagram also announced that it has broken through the one billion user barrier. Wired[youtube https://www.youtube.com/watch?v=mz876_UpcdM?rel=0&w=560&h=315]UnileverRead More

First rule? Always be posting. Second: Be timely. And six more. June 21, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. If you have experience in social media marketing, you know that engaging users is no easy task. Related: 7 Ways to Improve Online Engagement With VisualRead More

The most important thing to keep in mind when marketing to people over 50 years of age is readability. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Businesses invest a lot in generating leads, but not enough in retaining them. Did you know thatRead More

Cultivate your own storytelling technique to create an engrossing talk for any audience. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Storytelling is a tradition as old as humanity itself. Stories unify us, drawing us out of our world and into that of someoneRead More

Success as an influencer requires a strong knowledge of digital marketing. Expertise in what you’re commenting about is optional. June 21, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Scrolling through the comments, I caught a “thank you for coming in.” It was posted by aRead More

In a digital marketing career that has spanned numerous roles, often with a heavy focus on SEO, Courtney Cox has watched plenty of trends come and go. But like many of us, she’s convinced that answer boxes (or “featured snippets,” or “position zero,” as you will) hold the key toRead More

Personalization? Customers don’t fear it; they expect it. Just be sure to be transparent about how you use their data. June 20, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. What do some of the world’s most popular and successful websites have in common? While Netflix,Read More

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from AmazonRead More