A Tasty, Strategic Addition to the Content Marketing Table: ‘Repurposed Content Cobbler’

If you didn’t know, tomorrow, May 17, is home to a very special holiday: National Cherry Cobbler Day. I know, I know—every day seems to be home to some strange, random, or innocuous holiday these days, but this one has a special place in my heart. via GIPHY While myRead More

Who Really Owns Your Data in the Digital Era? (Hint: Probably Not You)

The problem is, most of us are complicit in handing over our private information. We shouldn’t be. May 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook CEO Mark Zuckerberg’s recent grilling in Congress raised expectations that technology companies would take responsibility for privacy. SpeakingRead More

Why You Shouldn’t Be Afraid of Email Marketing

May 15, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. If you are first-time user of email marketing, you may be unsure of the format’s benefits. Retaining your list of subscribers and seeing a return on your campaign may seem like an ever-important priority in theRead More

Quick Fixes to Turn Your SEO Around

Let me be clear, SEO is absolutely a marathon, not a sprint. To do it well, it takes a lot of time and effort and needs to be a continuous practice. With that being said, there are a few low-hanging fruit items that you can address first that can helpRead More

Forget Everything You’ve Heard — Fear Doesn’t Sell

If consumers associate your product with fear, they may not have a strong connection to your brand. May 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Sixty percent of Subaru owners have dogs. So in 2008, when the company decided to sponsor Animal Planet’s PuppyRead More

10 Tweaks That Can Boost Lagging Articles Onto Google’s First Page

May 15, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own. You have dedicated a substantial amount of time and resources to creating a compelling piece of content, but it’s not ranking on the first page of Google. Hardly anyone looks beyond the first page, so ifRead More

3 All-Too-Familiar Writing Patterns You Need to Eliminate From Your Marketing Copy Today

Do you know the most overused word on the internet — the one you should absolutely stop using? May 14, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. You’ve done all you can to boost your online marketing: You know all the SEO tricks — from theRead More

8 Key Questions to Ask Before Hiring a PPC Company

Make the right decision when it comes to the person managing your PPC campaign. May 14, 2018 11 min read Opinions expressed by Entrepreneur contributors are their own. Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your websiteRead More

Founders Keep Making These 9 Common Mistakes That Crush Promising Startups

Unique businesses die from ordinary mistakes every day. Quit thinking you’re exempt. May 14, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. I’ve been in a lot of meetings where someone quotes that “90 percent of startups fail.” That’s a myth, but even though the actualRead More

Learn to Stop Saying ‘Um’ and ‘Ah’ Before The Media Comes Calling

It’s natural, we all do it — insert little placeholder words to buy time to finish forming a sentence — but media time is precious for increasing your company’s visibility. Train yourself to become a good interview. May 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are theirRead More