We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to collectively drive our discipline forward, toward greater efficiency and productivity. This begins with sharing knowledge, and improving ourRead More

Going the extra mile is essential when building your ecommerce brand. May 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When was the last time you purchased something from Amazon? If you are anything like me and most Americans, it probably wasn’t very long ago.Read More

With 85 million moms in the U.S., it’s safe to say their opinions are highly influential. May 13, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Moms are an incredibly important demographic to reach when it comes to branding and marketing. With 85 million moms inRead More

Digital marketing is an investment. It takes time to mature before it can pay you back. May 12, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. This is a question that has plagued us for years and we have spoken to many “experts,” but they seemedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

When it comes to business, patching your problems just won’t cut it. Find out how to handle three hard moves entrepreneurs frequently push off. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s a lot of pressure for small-business owners to be masters ofRead More

When determining your marketing mix, look at the reasons, impacts, and capabilities of each approach. May 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I’m doing business coaching, I’m often asked questions about what marketing approach is best for a particular situation. When doRead More

Spark new interest in your brand among new and current customers. May 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Technology has forever changed the way we learn about new brands and interact with our favorites. With smartphones always at our fingertips, we are constantlyRead More

Facebook Weighs Ad-Free Subscription OptionFacebook is considering an ad-free paid subscription option for users, and has recently conducted market research on how such an plan would go over at the company, which brought in the vast majority of last year’s revenue of $41 billion from ad sales. Bloomberg [youtube https://www.youtube.com/watch?v=3v53qFF3_qE?rel=0&w=560&h=315]Read More

Marketing Podcast with John HallPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of  Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. He andRead More