Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growthSocial media and digital video advertising spending will see the biggest gains over the next year, according to new IAB study data from $1M+ buyers, with two-thirds planning to move traditional video budgets to digitalRead More

Search engines are leveraging artificial intelligence to create more relevant responses to search queries. May 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Understanding SEO is the first rule for being able to optimize your site and its content so that would-be customers can actuallyRead More

Think about reposting your old content; and, yes, there are ways to make sure that’s not as cheesy as it sounds. May 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Content marketing is one of the most popular and cost-efficient marketing strategies available, but thatRead More

May 3, 2018 2 min read The people who build hardware and software need technical expertise, but that alone doesn’t make a company successful. To sell those products and services and grow a business, it takes a team of people with marketing, creative, financial and people skills. For anyone who’sRead More

Marketing Podcast with Alison StrattenPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Alison Stratten. She and her husband, Scott, are co-authors of 4 best-selling business books, co-owners of UnMarketing Inc and co-hosts of The UnPodcast. She and I discuss their newest book, UnBranding. TheirRead More

What works for Main Street businesses also works for people campaigning for local office. May 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. For better or worse, political campaigning and digital advertising will forever be intrinsically linked together. Ever since the 2008 presidential election, it’sRead More

Here’s how you can humanize marketing strategies. May 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine having a conversation with your financial advisor. He can tell by your tone of voice or facial expression if something makes sense or if you disagree with something,Read More

After a long hiatus, Kanye West returned to Twitter a few weeks ago — and he did not do it quietly. Recently, he’s tweeted his admiration for controversial conservative commentator Candace Owens and professed brotherly love for Donald Trump. Yesterday, he sent his 28 million followers a link to an interviewRead More

There’s something to be said for face-to-face interactions. You would be wise to reinvest in them — offline. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, consumers buy toiletries with the click of a mouse; browse desired items across the web using image-recognition software; andRead More

A marketing plan that worked for one company, may not work for another. May 2, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video from Entrepreneur Network partner Neil Patel, the marketer talks about examining other successful marketing strategies and making them work for you.Read More