4 Changes You Need to Make Now to Comply With the EU’s Tough New Data Law
Non-compliance can lead to hefty fines whether your company is based in the European Union or not. May 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. You have probably heard about the European Union’s (EU) General Data Protection Regulation (GDPR) Rules. Even if your companyRead More
Amazon’s Allegedly Harsh Work Culture Has Made Headlines: Here’s What You Can Learn
Whether or not you bought the allegation that Amazon workers ‘peed in bottles’ to survive brutally long work shifts, you should pay attention to your own culture. May 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If you thought your last job had some harshRead More
32 B2B Content Marketing Case Studies for 2018
One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards. This year the award in questionRead More
14 Personal Branding Tips for Aspiring Freelancers
Here are some ways you can set yourself apart in the highly saturated freelance market. May 5, 2018 7 min read This story originally appeared on Personal Branding Blog The gig economy is bigger than ever, and it shows no signs of slowing down. With more professionals in virtually everyRead More
Weekend Favs May 5
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More
How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals
Blockchain will democratize data. May 5, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Businesses that embrace modern digital technologies see significantly higher growth margins than those that are slow to adopt them. But while large companies like Microsoft and IBM are already applying blockchain to their infrastructures,Read More
5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows
Trade shows are an important component of B2B marketing because they fit almost every budget. May 5, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If you are a B2B marketer, industry trade shows are often the ideal meeting place to network with your industry peers,Read More
The 8 Most Popular and Effective Uses of Video Marketing
May 4, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A custom video is a terrific tool to help companies and brands accomplish their short- and long-term business goals. Whether your aim is to drive traffic, educate a current or potential customer, or share a glowingRead More
Ron Howard Creates a Great Bit of Marketing by Combining ‘Stars Wars’ and ‘Arrested Development’
That’s not a banana stand. May 4, 2018 1 min read Sure, Ron Howard is a great filmmaker (A Beautiful Mind and Apollo 13). But, what we really appreciate him for is his hilarious narration on one of the best sitcoms ever, Arrested Development. So it makes sense that the director of theRead More
Why the Best Storytellers Achieve the Most Brand Awareness
People aren’t interested in logos but they will stop what they are doing to hear a good story. May 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2013, Google ran a promotional campaign in India using a clever ad. In this commercial, Google tellsRead More
