In this video, Entrepreneur’s Liz Webber shares the right way to pitch your business. April 30, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Getting press coverage for your business isn’t as hard as it sounds. Just take it from Entrepreneur’s Insights Editor Liz Webber. InRead More

Fear-based marketing to seniors was probably already outdated in the days of “I’ve fallen and can’t get up.” April 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Not that long ago, a fear-based marketing strategy for seniors made sense. With the digital era on theRead More

These easy, everyday steps can help set your business up for success. April 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In light of National Small Business Week, I’ve been thinking a lot about the challenges that keep small businesses from doing more business andRead More

Video isn’t for the faint of heart. You need to feel confident enough to put yourself, and your brand, out there. But it’s a medium that a lot of marketers are exploring as it holds a lot of potential. In fact, Cisco’s Visual Networking Index predicts that 82% of allRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

If your visual content marketing efforts are growing stagnant, it may be time to consider an audio content strategy. April 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Commuters have traded in their playlists for podcasts, and consumers everywhere are tuning into online talk shows.Read More

Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future. April 27, 2018 3 min read Imagine: You’re wading through chest-high jungle in the Amazon Rainforest beside sweaty workers slashing through the brush to create the broad open fields that will growRead More

Report: Social media use is increasing despite privacy fears3.3 billion people worldwide use social media, an increase of some 100 million over the first three months of 2018, according to new report data from Hootsuite and We Are Social, despite a spate of recent privacy fears surrounding Facebook and otherRead More

In ‘Yellow Is Forbidden,’ we meet the entrepreneur who designed the fabulous yellow cape Rihanna wore to the Met Gala in 2015. You remember that, don’t you? April 26, 2018 9 min read Eyes popped and jaws dropped on a spring evening in May 2015 when a slender young womanRead More

There are a variety of tools at your disposal for engaging with influencers and creating campaigns. April 25, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. With the rise in popularity and effectiveness of social media influencer marketing, it’s easier now than ever to jump rightRead More