Find Out Who’s Watching Your Videos So You Can Give Them More of What They Want
Use YouTube Analytics (or any number of online analytical tools) to find out exactly who’s watching your videos. April 18, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it nowRead More
5 Basic Ways to Drive Traffic to Your Website with Online Marketing
If your marketing well has run dry, try these basic ideas – they still work like a charm to bring in more site visitors. April 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital MarketingRead More
The 7 Legal Rules Your Emails Must Follow
When sending marketing emails, make sure you adhere to these seven guidelines so you don’t end up on the wrong side of the law. April 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to EmailRead More
Social Media Marketing Is a Lot Tougher With Trust in Social Media Plunging
Raise your hand if you have ever read a privacy policy. April 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. In the past year, research has revealed the negative health effects of social media and its negative impact on our society. Facebook has been heavily criticizedRead More
What Content Marketers Can Learn From an Adept Dungeon Master
It’s probably not news to you that 91% of B2B brands use content marketing to attract, engage, nurture, and convert their audience. However, it might be surprising to learn that only 9% of those brands rate their content marketing as “sophisticated.” Sophisticated meaning that their content marketing is successful, scalesRead More
With GDPR Restrictions on Using Consumer Data, Marketers Will Need to Start Mining Moments
Stop mourning the death of cookies. There is other data you can use to connect with customers. April 18, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to the General Data Protection Regulation (GDPR) in Europe, we’ve been down this road before. BackRead More
How to Position Yourself as an Expert Even If Nobody Has Heard of You
You don’t need fancy credentials to prove you’re worth hiring. April 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Launching a new business can be a daunting task and entrepreneurs need to be creative with how they stand out in their market. Many entrepreneurs feelRead More
Why Your Facebook Videos Need to Be Different From What You Put on YouTube
Where your message lives is just as important as the actual message itself. April 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridgeRead More
Your Customers Have Trust Issues. Here’s How to Reassure Them.
In this era of ‘fake news,’ show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities. April 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The United States has a trust problem. While connectedness continues to grow — through socialRead More
Getting Mentioned by a Media Site Isn’t Enough to Go Viral. You Need to Do This, Too.
Follow these steps to transform your public relations efforts into a viral sensation. April 17, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The biggest problem entrepreneurs have with PR is that they assume PR is the endgame. Whether it’s a feature on Entrepreneur.com, a TVRead More