Developing Content for Your Mobile Audience

Have you ever seen content on a mobile device that you’re excited to read and click through to view it only to realize you need to squint or zoom in to read it? It’s frustrating, not only because it’s inconvenient, but because it’s so easily avoidable. We live in theRead More

Sell While You Sleep With These 5 Proven Strategies for Getting Customer Reviews That Close Sales

You can’t afford to not get reviews from every client you serve. April 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s no secret reviews are the lifeblood of getting more business. Reviews and ratings have been instrumental to me and my career for years.Read More

6 Top Marketing Challenges Solved by Influencer Content

Whether you’re a new Marketing leader at a company in need of establishing wins quickly or part of a growing organization with ambitious revenue goals, the challenges within marketing today are greater than ever. To help make sense out of these challenges, I’ve listed 6 of the top obstacles toRead More

Weekend Favs April 14

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

This Is How You Get New Customers to Trust You Right Away

Learn how to use the five types of social proof marketing. April 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. I’m sorry to tell you this, but most people do not trust you. It has nothing to do with you as a person, or your business,Read More

Why Your Blog Posts Need to Be Less Like a Doodle and More Like the Mona Lisa

Quit with the blah, blah, blah. Strive to create art with your words. April 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It all starts with a few words on a screen. With a provocative question or the lost piece of a puzzle in mind,Read More

Does Your Company Image Need a Refresh? What to Do When It’s Time to Rebrand

Make sure your logo and messaging match who you are right now. April 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Rebranding your business is no small feat, but it has plenty of benefits, such as assisting with product launches, reshaping public images or refreshingRead More

Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit CryptoworldThe proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday [youtube https://www.youtube.com/watch?v=XQ5WjuEETps?rel=0] Google launches Reach Planner for YouTube &Read More

The Value of Discoverable, Shareable, and Useful Content

Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects andRead More

Relationship Powered Link Building #Pubcon Florida

Keywords, content and links. This is the currency of the Search Engine Optimization world and the rules for spending that currency seem to be in a constant state of flux. At TopRank Marketing, we take a conservative approach to attracting links through purely organic means. Our focus is on creatingRead More