Learn how you can use video, one of the most effective content marketing strategies, on your website to market your services. April 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy itRead More

Social media marketers, how are you feeling? Take a minute to breathe if you need to. The last few months have been a wild ride. Fatigue, vertigo, and even a little nausea are perfectly understandable. As I said before, social media isn’t dying, but it is changing. Marketers are usedRead More

There’s just so much out there that everything you think you know about content promotion, you need to reevaluate. April 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’m sure you’ve read lots of articles about content promotion before. In fact, I’ve written quite aRead More

I recently wrote a post about the importance of mobile optimization and today I want to expand further on the topic of mobile and discuss mobile marketing and advertising. I can’t reiterate this enough: When it comes to your business, if mobile isn’t currently on your mind, you’re missing outRead More

These six tips will help you write professional copy, even if you’re a complete novice. April 10, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. How do certain brands consistently churn out killer copy? Copy so good it not only sells products, but entertains, empathizes andRead More

Facebook’s CEO and COO are now apologizing. Maybe they should have done that sooner. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook is being hammered by one of the biggest scandals in the company’s history. The scandal involves accusations of mismanagement of userRead More

Sometimes, too much personalization in marketing can feel a bit creepy. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I recently visited a travel website when my family was considering a Hawaiian vacation. I did a little research and logged off after deciding itRead More

Yes, there are billions of potential customers but getting the attention of even a few requires a strategy. April 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2015, customers spent $107 billion dollars on online courses according to Global Industry Analysts. The number ofRead More

We marketing writers spend a lot of time crafting a piece of content. In fact, according to Orbit Media’s most recent blogger survey, most writers spend about three and half hours crafting one blog post—which is a one-hour jump from its first report in 2014, highlighting to me the focusRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More