To start finding new customers, quickly center your first media campaign on these must-haves. April 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Getting the word out about your startup business is always a challenge. But at least there are a handful of techniques youRead More

Jessica Abo sits down with branding expert Kathleen Griffith to share her progress after going through Griffith’s boot camp. April 6, 2018 1 min read Opinions expressed by Entrepreneur contributors are their own. Over the last three episodes, I learned how to overcome fragmentation, how to develop a brand strategy and how to buildRead More

It could be the key to taking your business from humble startup to household name. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Last year, according to a study by Marketing Hub, the term “influencer marketing” showed a 325 percent increase in searches perRead More

Disrupting a deep-rooted industry like mining requires adjusting your sales tactics and listening really, really well. April 6, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Because well-established industries have been around for a long time, they generaly have tried-and-true methodologies that yield proven results. Mining,Read More

Smoothing and personalizing the customer journey will convert more leads into sales, if you’re persistent. April 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. When it comes to marketing your business, you can’t just focus on one technique or area to improve. No one changeRead More

Brands Fail to Meet the ANA’s Diversity Goals, TooProgress has been strong in CMO gender balance while ethnic diversity continues to face significant shortfalls, according to new research from the Association of National Advertisers and its inaugural CMO scorecard. While 45 percent of top marketer positions examined in the ANARead More

You no longer need a legacy of years of brand equity. You just need brand equity, itself. Heritage storytelling is a way to get there. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Businesses are always looking for ways to set themselves apart. WhileRead More

These marketing strategies can help small businesses gain new customers and increase repeat business. April 4, 2018 8 min read This story originally appeared on Bizness Apps Marketing is important to every business’ survival, whether it’s for the local business up the street or the mega-corporation that spreads across all continents.Read More

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit. April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s bookRead More

Find out what content marketing is and what types would work best for your service business. April 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | BarnesRead More