How to Attract Customers and Keep Them Forever

Marketing Podcast with Joey ColemanPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Joey Coleman. He is Chief Experience Composer at Design Symphony. He and I discuss his new book, Never Lose a Customer Again, which discusses the 8 phases your customer has the potential toRead More

Transcript of How to Attract Customers and Keep Them Forever

Back to Podcast John Jantsch: Hello and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Joey Coleman. He is the chief experience composer at Design Symphony and also the author of a book we are going to talk aboutRead More

Why Creating Your Brand Must Go Beyond Marketing

April 4, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Laura Goldberg, CMO of LegalZoom, discusses the CMO position and her personal experiences since taking on the role. A chief marketing officer’s job description has changed with technology and society, and a good CMO can evolveRead More

To Gate, or Not to Gate? Answers to an Age-Old Digital Marketing Question

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant content aids their journey and decision-making. But let’sRead More

How to Create A Mobile Website That Gets Found By Google

Here’s the thing, as a society, we’re constantly on the go and Google has adapted to this sort of lifestyle. Because of this, in order for your website to succeed to it’s fullest capacity today, it needs to work well on mobile devices. Just because it’s ranking well on aRead More

Elon Musk Jokes Tesla Is Bankrupt, and Other Great April Fool’s Day Pranks

Brands didn’t hold back this year, mocking themselves a little and their competitors a lot. April 2, 2018 2 min read Brands didn’t disappoint this April Fool’s Day, taking the opportunity to add a little levity to world. We can all use it! Here are a few of our favorite AprilRead More

4 Keyword Search Strategies to Grow Your Business

No matter what business you are in, you won’t be in business for long if no one can find your company. April 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Search engines help would-be customers find your business by scanning your website for relevant keywords.Read More

How to Tell Stories the Media Won’t Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic. April 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The important thing to know about journalists is that they are professional storytellers. This means theRead More

SEO + Paid Search: An Aristotelian Lesson in Search Marketing Integration

The first search engine was created in 1990, over two millennia from when Aristotle, the famed Greek philosopher, walked the earth. Having never lived in a world that included a search engine, let alone paper, you might be wondering what advice Aristotle could possibly offer when it comes to searchRead More

Weekend Favs March 31

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More