Humans are visual animals. Quality videos increase engagement, improve user experience and set your brand apart from the competition. March 16, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Mobile apps have the power to do many things, and you’ll need to make choices as youRead More

Social Networking Platforms’ User Demographics Update 2018 –  The most widely-used social media platform in the US isn’t Facebook. It’s YouTube. This new report from Pew Research explores data from the top social networking platforms for 2018 including YouTube, Facebook, Instagram, Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp. MarketingCharts [youtube https://www.youtube.com/watch?v=d2Cvmbt6IyI?rel=0] ForresterRead More

With all the content that exists, it can be hard to stand out. March 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Ever feel like your content doesn’t get the traction it deserves? You spend so much time crafting valuable content you know will helpRead More

B2B buying is changing, so stop selling like it’s still the ’90s. Here are three strategies for giving customers what they want. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The up-and-coming generation of younger B2B procurement professionals is once again bucking prior generations’Read More

People are always going to have problems, so as a marketer or business owner, your job is to solve these problems for your ideal clients. This really is the key to business success. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t justRead More

Affiliate marketing is simple, but it’s not easy. March 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle thatRead More

Develop personas, and write customized emails that offer genuine value. March 15, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting ourRead More

Email marketing is the cornerstone of many marketing programs. March 14, 2018 3 min read This story originally appeared on Bizness Apps Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And usingRead More

Honesty and transparency are vital for success. Don’t let your customers hear from somebody else that you’ve sold them a work in progress. March 14, 2018 8 min read Update: On March 14, 2018, the U.S. Securities and Exchange Commission (SEC) released a statement announcing it is charging Theranos, founderRead More

Discover six way you can use YouTube as a low-cost marketing tool to generate new customers and sales. March 14, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now fromRead More