The “Attention, Interest, Desire, and Action” funnel could be key to your marketing success. Find out how it works. March 14, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromRead More

Public relations isn’t just for mega-brands: Small firms can build a following too, by substituting elbow grease for budget. March 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Are you wondering how your competitors got higher rankings on Google and managed to get so manyRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, PodcastBookers.com. Podcasts are really hot, right? Do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More

Marketing Podcast with Brad BousePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Brad Bouse. He is the co-founder of Lightboard, a company that delivers great design for sales and marketing teams. He and I discuss the role design plays in brand development and howRead More

Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Which tactic can help boost thoughtRead More

Dating app Bumble also had a pop-up at SXSW, which allowed visitors to walk through real-life manifestations of the app’s three platforms: Bumble Bizz, Bumble BFF and Bumble Date. It was the app’s biggest customer-facing activation to date, according to Adweek.  Speakers at the space, including Bumble CEO Whitney Wolfe, actress GinaRead More

Consumer disenchantment with social media advertising is the problem. How are you going to fix it? March 13, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Facebook recently announced it would prioritize posts from friends and family over those from publishers. The implication? An already diminished organic reachRead More

You’ll win more business with personalized automated email campaigns — here’s how to do it. March 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today’s top marketers have moved beyond the cold, dry, one-size-fits-all email campaign. Instead, they’re turning to machines to deliver highly relevantRead More

Creators give away the art and content they create. The social capital and authority they earn just happens to make them influencers — a term they almost never use. March 13, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. It is a truth universally acknowledged thatRead More

To recruit top talent, focus on branding. March 12, 2018 7 min read This story originally appeared on Glassdoor It’s not just your recruiters who get the talent to join — it’s your brand, too. The recruiter has their work cut out for them, sure, but ultimately it’s your brandRead More