Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail, March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the days of blindly spending marketing dollars without a data firstRead More

Invest in video, understand your audience and research the channels they use. March 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Just like any industry in this digital age, advertising is feeling the pressure. With agencies across the board reporting dwindling profits, those capable ofRead More

Do these five things to woo your leads into responding. March 2, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Pitching has always been a key aspect of building a successful business. You simply cannot do without it in today’s work environment. Given that the averageRead More

Content Trends 2018: BuzzSumo Research ReportA new report for BuzzSumo shows that social sharing is down 50% year-over-year, LinkedIn is becoming a leader in social engagement and more. BuzzSumo [youtube https://www.youtube.com/watch?v=W3MqXOFQX1A?rel=0] YouTube Adds New Live-Streaming Tools, Including Monetization Options. Social Media TodayYouTube recently added automatic english language subtitles for live-streamingRead More

“So much time and so little content to create.” – Said no one ever Let’s face it marketers, creating a quantity of quality content isn’t easy. Even more so, creating a quantity of quality content that your audience cares about is even more difficult. So, when you don’t have anRead More

Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Colleen DeBaise. She is a business journalist and author and a contributing editor at Inc and formerly was the small business editor at TheRead More

Marketing Podcast with Colleen DeBaisePodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Colleen DeBaise. She is a business journalist, author, podcast host at The Story Exchange, and contributing editor at Inc. She and I discuss her new book Start a Successful Business: Expert AdviceRead More

I talked about the benefits of podcasting quite a bit last year, and with the new year up and running, I wanted to take the time to re-stress the value that podcasting can bring to your business ( I can’t even begin to explain the wonders it has done forRead More

Email marketing is a great way to welcome subscribers, nurture relationships with them, build trust and engage them. February 28, 2018 7 min read This story originally appeared on Bizness Apps While writing a letter never grows old, emails have taken over the concept of sending both personal and professionalRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right, but you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More