Marketing Podcast with Anne JanzerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Anne Janzer. She is an award-winning author and non-fiction writing coach who has written books like The Writers Process and The Workplace Writer’s Process. She and I discuss her book, Subscription Marketing:Read More

Referrals are not just prime sales leads. They are the ultimate compliment. February 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. What’s the first thing you do when you get a referral from a customer? Chances are, you’re so excited as you build your startupRead More

Every marketing campaign is different, but the good ones share some things in common. February 28, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Business Rockstars speaks with Hawke Media CEO Erik Huberman, who talks about the three essential ingredientsRead More

Ask any B2B marketer about their top digital marketing challenges and one of the first answers you’ll likely receive is: Getting in front of the right audience at the right time. In fact, Ytel’s 2018 State of B2B Marketing Communications survey revealed that 55% of respondents agreed that they haveRead More

If people don’t know who you are and what you represent, they won’t do business with you. February 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Why should you care about branding? Because these days, everyone will Google you before they visit your restaurant, buyRead More

Here’s how to get your business noticed on a budget. February 27, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re competing against local or national businesses, you’re going to need a strong marketing strategy to help your startup stand out. In this video, EntrepreneurRead More

Innovations in blockchain are creating new versions of familiar models for raising funds. February 27, 2018 10 min read Opinions expressed by Entrepreneur contributors are their own. The term ICO (Initial Coin Offering) is everywhere these days. It’s nearly impossible to read anything about blockchain and cryptocurrencies and not comeRead More

Ever considered purchasing a conference ‘recap’ instead of blowing thousands on an actual conference itself? February 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As the barriers to opening a business fall, competition increases. We see evidence of this trend every day in new articlesRead More

The only metric that matters is revenue. February 26, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Engagement is the worst way to judge the success of your content. This may surprise you to hear, because most people base success on the amount of traffic youRead More

It’s that time of year again for the conference extravaganza known as Social Media Marketing World.  Each year I pull together a list of influential voices that are engaging on social networks around the topic social media marketing. My goal? To help showcase speakers for people in the industry to learnRead More