A few years back, I attended a convention of entrepreneurs with a respected business journalist who was looking for interesting rags-to-riches stories. Word of his pursuit quickly got out among the attendees, however, and the journalist soon had a posse of people following him around, desperate to share their sagas. Related:  Don’tRead More

I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simplyRead More

The online marketing space is filled with techno babble. From squeeze pages to sales funnels to conversion optimizations and everything in between, it can become a bit dizzying. Especially if you’re just starting out online. But at the heart of any successful business is a scalable marketing campaign with aRead More

When we reflect on Super Bowl ads of the past several years, certain brands spring to mind, such as GoDaddy, while some campaigns are more memorable than the products and companies they were shilling for (Puppymonkeybaby, anyone?). But the ads that get people talking in the moment are the realRead More

What is marketing? This is a question many marketers have tried to answer, and most get it wrong. I’m not saying I have the definitive answer, but for me marketing is simple: It’s about creating a one-on-one relationship in a one-to-many way. On first glance this may sound impossible, butRead More

Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding new ways to create valuable content to attract customers. As a content marketer, you will never be able to develop a successful marketing campaign by doing theRead More

You chose your vocation, you studied to earn valuable training in the field, and you worked for years to establish your place in the industry. You are the foremost expert on you, so why can’t you explain what you do for a living? Maybe you’re overthinking the matter: Take a stepRead More

Every business owner wants a website that encourages visitors to take the next step: buy or contact. This step is called conversion, and it’s the moment your lead converts to become a customer. If your website has a lot of traffic but few conversions, you need to identify why. It’s true thatRead More

There is no question that 2017 was an incredible year for marketing. What’s even better than a banner year is fresh optimism for the next. Predictions and trends for 2018 present even more opportunities for marketers that can see the signal amongst the noise. As we continue to grow, I’veRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More