Companies that inspire customers to be advocates on their behalf — meaning that they’re open and willing to talk favorably about a company, informally and formally — enjoy free marketing their competitors don’t. And marketers are starting to catch on to this. According to a new report from IDC research, only 10Read More

With the Philadelphia Eagles and New England Patriots set to face off this Sunday in the Super Bowl, retailers are working overtime to capture shoppers as they plan out their game day festivities — and rightfully so. According to the National Retail Federation (NRF), consumers are expected to spend $15.3Read More

Marketing Podcast with Jess OstroffPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Jess Ostroff. She is the Founder and Director of Calm at Don’t Panic Management, the first virtual assistant agency to embody a people-first approach to virtual assistant success. She and IRead More

The advertising industry is big. In fact, when all the numbers from 2017 are tallied, advertising spending in the United States is projected to reach $207 billion. However, research shows that 64 percent of people find ads annoying or intrusive. A whopping 92 percent of online ads aren’t even noticed. IfRead More

[youtube https://www.youtube.com/watch?v=eGZNocni6zE] Over the years, car manufacturers have been some of the most extravagant spenders on Super Bowl advertising. Unfortunately for them, the impact and effectiveness of their commercials have often left us scratching our heads and wondering whether or not another Chief Marketing Officer will be out looking forRead More

Back to Podcast John Jantsch: This episode of the Duct Tape Marketing Podcast is sponsored by Podcast Bookers. Podcasts are really hot, right, but do you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier thanRead More

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]. Buffer teamed up with Social Media Week to collect data from over 1,700 marketers and create a new report with insights ranging from huge opportunities with messaging apps to how successful marketers are measuringRead More

Everything seems so fast-paced these days: You go to bed one night and wake up the next morning to the announcement of an entirely new technology, or a breakthrough on a project that seemed far-fetched until, well, this moment. Related: Marketers Are No Longer in the ‘Mad Men’ Era If you personallyRead More

Marketing Podcast with John Jantsch About Content Marketing I have content marketing on the brain so I thought I’d write about it today. “Boy, there is a topic that nobody’s covered” said nobody ever. Here’s the thing though, I think it’s one of those topics that is misunderstood and certainly evolving.Read More

This month, Facebook dropped a big bombshell on business owners, brands and publishers alike. In a blog post, Facebook CEO Mark Zuckerberg outlined a plan to prioritize content from friends and family in individual newsfeeds, while demoting posts from businesses, brands and media. Related: 10 Hidden Facebook Marketing Hacks YouRead More