The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.   Related: Top 10 Affiliate Marketing Tracking SoftwareRead More

The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Has anyone ever said to you, “If there’s anything I can do to help you with your business, let me know”?Read More

Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google’s Ad Gallery. Find it by going into an ad group within a Display Network enabled campaign and clicking the blue “+” button. You canRead More

Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch, and my guest today is Chris Ducker. He is a serial entrepreneur. He’s been on the show before when we talked about his previous book, Virtual Freedom. He isRead More

Marketing Podcast with Chris DuckerPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Chris Ducker. He is a serial entrepreneur and keynote speaker who has been on this show before when we talked about his bestselling book Virtual Freedom. He is also the hostRead More

Tide Pods are not food. They clean clothes. They should never go in your mouth. But, that hasn’t stopped kids and young adults from ingesting them anyway, all in a bid for some quick internet fame. Related: I Tried Out an Exoskeleton That Some Ford Workers Are Using — andRead More

One of the top challenges for startups is more than just how to market their brand. It’s how to build customer loyalty, especially with millennials. Customer loyalty is a big deal. Companies invest millions of dollars to get loyal customers — customers who will repeatedly buy their products or servicesRead More

In late 2014, the hashtag #WhyIStayed was trending on Twitter. Frozen pizza slinger DiGiorno, known for being snarky and clever on social media, wanted to join the fun: There was just one problem: #WhyIStayed started in response to a video of domestic abuse. Women used the hashtag to tell theirRead More

When you’re building your brand, including the development of your story, personality, core message, brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the mostRead More

Over the summer, the Interactive Advertising Bureau released its new standards for online and mobile advertisers. These new standards involve “sunsetting” a few practices — such as the giant, annoying ads that take over your screen and won’t let you click away — while also creating guidelines around new technologies such asRead More