How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can beRead More

This story originally appeared on Buffer “How did you get into marketing?” At Buffer, members of our marketing team are often asked this question. And the truth is, the path looks different for each of us: Alfred was in the army Arielle was a health coach Kevan, our Marketing Director, was aRead More

From Tony Robbins to Tony Hsieh, top leaders across industries write books to cement their authority. If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur. Multimillion-dollar entrepreneur and member of The Oracles Rob Kosberg knows something about using a book to turbocharge yourRead More

There’s no doubt about it — we are living in the digital age, and we aren’t going back. Truth be told, you’re living decades in the past if your business doesn’t have a solid online presence, particularly if you’re a retail-based brand. Related: 6 Steps to Building a Million-Dollar Ecommerce Site inRead More

Back to Podcast John Jantsch: This episode of the Duck Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcast are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many many podcast out there. Think about it. Much easier thanRead More

Marketing Podcast with Matt WatsonPodcast Transcript My guest for this week’s episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at hisRead More

Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the valueRead More

Major moves in the social space are being made this week; Twitter upped its character limit to 280 for all users and Tencent bought 12 percent more of Snap. But, the most interesting move was actually by Facebook, and it spans far beyond social. On November 7, Facebook announced CustomerRead More

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year.Read More

Content marketing is constantly evolving. Just as it did in previous years, content marketing can be expected to remain a key strategy to increase brand awareness and acquire new customers. Related: 12 Content Marketing Trends You Should Be Following And this makes sense because, compared to 2016, more businesses in 2017Read More