The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound The following framework will help you quickly create winning Facebook ads, multiple ad variations for testing, optimizing and reducing adRead More

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBoun Today, I want to tell you a dirty little secret. A few years ago, Google started slashing and burningRead More

Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better. In a perfect world, everything your business does makes the customer smile,Read More

Whether you are a small business owner or a consumer, saving more money is always a good thing. It means you have that you will have that much more money to put into other important things which will create more value with what you have. The extra money you saveRead More

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or anyRead More

The 2017 B2B Buyers Survey Report from Demand Gen combines the insights of 283 executives and directors to show how the buyer’s journey has changed over recent years. One big finding? Buyers, from both the B2B and B2C categories, no longer wait for companies to introduce themselves: 75 percent of respondents said that theyRead More

It’s hard to recognize a massive shift in the flow of history when your day-to-day thoughts are dominated by the headaches of freeway traffic. But here’s something to think about the next time you’re waiting forever to get onto that exit ramp: We’re moving quickly into the world of visual searchRead More

With big data and powerful analytics, it’s easier than ever for companies to target and play to their shoppers. Using robust, open-source technology, brands can build highly personalized recommendations and boost their bottom lines along the way. But, personalization also helps brands connect with their client base (and vice versa)Read More

We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously, that should be at the core of everything youRead More

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are byRead More