4 Tips for Creating Mobile-First Content That Converts

Looking to boost conversions on your website? With nearly 60% of web activity now occurring from mobile devices, you’re leaving money on the table if you don’t optimize your site for a mobile audience. What works best for your desktop visitors may fall flat with your mobile audience. As mobileRead More

10 Steps to Self-Publish Your Book Like a Bestseller

Self-published books are springing up all over the place. If you are an entrepreneur, having a book under your belt can boost your income exponentially. Books are to business in the millennium what business cards were to professionals 20 years ago. In 2015, 727,000 self-published ISBN numbers were registered, meaningRead More

Ways to Say Thanks

If you are like most business owners and entrepreneurs (and your momma raised you right) at this time of year you focus on how to thank those who do business with you all year round. Beyond gifting now in the holiday season, there are five things you can do to show yourRead More

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace themRead More

Never Run Out of Content: More than 70 Places to Curate Great Content

This story originally appeared on Buffer Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality content from third-party sources. But where do you start with curation? There are many great websites on all sorts of topics. WithRead More

Building a Business Around An Unmet Need

Marketing Podcast with Kim Doyal It’s so easy to start a business today. You simply get online and start. Now I’m not saying it’s easy to own, operate, and profit from a business – but I do know if you don’t start you’ll never know. My guest for this week’s episodeRead More

5 Outdated Content Marketing Tactics (And What to Do Instead)

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. PeopleRead More

How the New Animated Smash, ‘CoCo,’ Got It Right, in Its Outreach to Latino Audiences

Another weekend, and another box office victory for Disney Pixar’s CoCo, the animated smash hit, which has earned over $108 million since its pre-Thanksgiving release. The film has drawn praise from critics and moviegoers alike, and has struck a particular chord, emotionally, with the U.S. Latino demographic market segment. Related: Marketing toRead More

Why You Should Treat Your Marketing Budget Like a Poker Bankroll

Just as the richest players in poker can still lose it all, even brands with the biggest marketing budgets can still lose millions on a bad play. Pepsi discovered that truth firsthand after running a tone-deaf YouTube ad in April featuring people marching down a city street with generic protestRead More

How This Mom Hits 7 Figures a Month Using Social Media

Lindsay Teague Moreno is an author, podcaster and business owner whose business has been known to bring in seven-figure months. In just two short years, she built a seven-figure personal income selling Young Living Essential Oils, using only social media. She did it with three little girls at home, learning byRead More