When you picture this year’s holiday buying season, you probably envision mobs of shoppers edging their way through the aisles. Or maybe you visualize crowds in a freezing parking lot at three AM on Black Friday waiting for a retailer to open its doors. That’s only half the story. Actually,Read More

Your business is your baby. Whether you own the company or are a marketer tasked with growing the business, organic traffic from Google is crucial to drive more leads and sales to keep your sales funnel full. Hiring an SEO company can be one of the biggest marketing decisions forRead More

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promotingRead More

Video content is in more demand than ever right now, with 43 percent of consumers wanting to see more videos from marketers. Statistics have also shown that focusing on video content has huge benefits for companies, with 52 percent of marketers claiming that video has the best ROI as comparedRead More

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for theRead More

As 2017 draws to a close, it’s time to reflect on how well your marketing initiatives performed this year. In that context, we can all name some huge trends that we expected to explode — but simply didn’t. Take Snapchat: Widely expected to be the forerunner in social media and influencerRead More

The new year is coming fast, and the best way to prepare — and stay ahead of your competitors — is to anticipate upcoming trends in B2B marketing. Just like the previous years, marketers will have to continue to deal with tangible growth and ROI pressures in 2018 as well.Read More

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog [embedded content] Study: 80% Of Brands Plan To Boost VideoRead More

It’s no secret that business online is skyrocketing. This year’s Black Friday and Cyber Monday pulled in a combined $11.6 billion dollars in online sales; that was up about 16.5 percent from last year. So, it’s safe to say that when the dust settles, many online business owners and entrepreneursRead More

For you as a founder, your product is your baby. Even before it comes to life, you already love it and want to grow and develop it the best way possible so it becomes a success. You start preparing early to avoid any hiccups. Part of making sure it getsRead More