The problem with most content marketing strategies is that they place content as king. But, content isn’t king, and this is why … It isn’t to say creating quality, relevant content isn’t important. It is. Without this you have nothing, but even if you create the most high-impacting content around,Read More

I know this isn’t the first time you’ve been told that you need to develop content to be competitive in the marketing world today, but the fact of the matter is, it’s so important that it’s worth repeating over and over again. The use of high quality, education-based content hasRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling.  Understanding your audience matters. It always has, and it always will. In that way, storytelling never changes. But technology and consumerRead More

In 1996 Bill Gates wrote an article titled, “Content Is King.” Fast-forward over 20 years, and those words are truer than ever. Gates predicted that the “big money” would be made with content. The growth of Facebook, Twitter, Instagram, and blogging clearly illustrates the wisdom of one of the greatest businessRead More

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course,Read More

We’ve reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely when marketers would like them to. Content fatigue has set in, and it’s creating a very real problem forRead More

Thanks to the success of the SELF Journal (our flagship planning, productivity and success tool), our company became one of the fastest growing businesses on Shopify. BestSelf.Co.’s rapid growth helped us win Shopify’s first Build a BIGGER Business Competition and a prize that included a week of mentoring from our business heroesRead More

Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers. But, over the time, this medium has become very competitive. With more and more retailersRead More

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or shareRead More

It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us.Read More