Your customers are supplying you with data that can help you predict the future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns,Read More

According to the National Association of Realtors, the last four years of reports have shown that buyers 36 years old and younger (millennials/gen Yers), are the largest share of home buyers at 34 percent. Buyers aged 37-51, generation X, make up 28 percent of recent home buyers. With millennials quickly becoming theRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in marketing. Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable andRead More

What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type of product or service or information you’re peddling, the quickestRead More

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services thatRead More

Marketing Podcast with John Jantsch About Social Media I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use itRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » So you hired a PR firm. And on the eve of your first big announcement, your new rep lays out a plan for a press release. This press release will go everywhere, the rep says, to thousands ofRead More

You’re tricked into thinking you want more sales, more leads and more customers. But, you don’t want more sales — you want more profit. You don’t want more leads — you want more calls. You don’t want more customers — you want more people to buy your stuff, come back againRead More

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad thatRead More

Marketing has always been on the move in terms both of how it’s both defined and executed. From the early days of the telephone and wireless transmission to the “huge TV” trend, radio and billboard commercials and the internet, to social media platforms, IoT — and more — businesses and brandsRead More