Get the Most From Google’s Keyword Planner
The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Keywords are the heart and soul of Google AdWords. Get the right keywords in place from the beginning andRead More
The 12 x 12 x 12 Rule for Successful Networking
The following excerpt is from Ivan Misner, Ph.D. and Brian Hilliard’s book Networking Like a Pro. Buy it now from Amazon | Barnes & Noble | IndieBound Perception is reality. How many times have you heard that saying? Probably enough to know that the way you’re perceived really does affectRead More
Creating Advertising Hooks That Work on Facebook
The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound A hook is the front-facing message that your would-be customers see prior to becoming customers. It’s the thing thatRead More
How National Companies Can Get Friendly in Local Markets
Marketing Podcast with Megan HannayPodcast Transcript I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.) There are so many organizations that need and deserve our support and by partnering you further cement your business as a communityRead More
Content Conversations: How to Hit the Ground Running with Content Marketing in 2018
We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middleRead More
This Marketing Strategy Might Revolutionize the Industry the Way Email Did. Here’s How to Get Ahead of the Trend.
Email revolutionized the marketing industry. Now Messenger marketing has a chance to do the same. What is Messenger marketing? It’s a combination of an email subscription list and Facebook Messenger, where your fans and followers can connect directly with your brand through the app and communicate in real time. InRead More
What You Need to Know About Google Local Services Ads
Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobileRead More
12 Industry-Specific Opportunities for Boosting Social Media Engagement
In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalizeRead More
Make Yourself a Star! Turn Yourself Into a Guest Author.
Guest-blogging is one of the best online marketing strategies — and it’s fun, too, especially when you have momentum leading you to bigger and better opportunities on a regular basis. Related: 4 Ways Guest Blogging Grows Your Blog Audience Quickly The problem is, it’s notoriously hard to get started as aRead More
Why You Should Hire One of These People to Tell Your Brand’s Story
Every brand has a story, and if you are not effectively telling that story to consumers, then you are missing out on a tremendous opportunity to create brand loyalty and attract new customers. In fact, with compelling storytelling, you can increase the value of your product or service. Related: 13 FunRead More