As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course,Read More

We’ve reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely when marketers would like them to. Content fatigue has set in, and it’s creating a very real problem forRead More

Thanks to the success of the SELF Journal (our flagship planning, productivity and success tool), our company became one of the fastest growing businesses on Shopify. BestSelf.Co.’s rapid growth helped us win Shopify’s first Build a BIGGER Business Competition and a prize that included a week of mentoring from our business heroesRead More

Email marketing isn’t dead; that debate is over. Emails are the most effective way to market a business. Even the small businesses are on board that it’s the best way to win and retain customers. But, over the time, this medium has become very competitive. With more and more retailersRead More

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or shareRead More

It’s holiday season! And by “season” I mean months of costumes and celebrations and eating … lots and lots of eating. Many of the big holidays are already behind us, like Halloween, Thanksgiving, Black Friday, and Cyber Monday. However, Christmas, Chanukah, and New Year’s Eve are still ahead of us.Read More

Your customers are supplying you with data that can help you predict the future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns,Read More

According to the National Association of Realtors, the last four years of reports have shown that buyers 36 years old and younger (millennials/gen Yers), are the largest share of home buyers at 34 percent. Buyers aged 37-51, generation X, make up 28 percent of recent home buyers. With millennials quickly becoming theRead More

This story appears in the December 2017 issue of Entrepreneur. Subscribe » For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in marketing. Traditionally, you raised money from friends and family, bootstrapped, lost money for one to three years and then you became profitable andRead More

What was once deemed the wild, wild west of advertising has now become the mainstream method for reaching your target audience. Today, driving sales with Facebook ads is one of the fastest ways to make money. No matter what type of product or service or information you’re peddling, the quickestRead More