Opinions expressed by Entrepreneur contributors are their own. Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.Read More

Opinions expressed by Entrepreneur contributors are their own. There’s no denying it: A fast-changing and often dizzying component of any digital marketing program is now artificial Intelligence. In assessing this reality, I’ve found it possible, and empowering, to keep my traditional marketing boots laced up — I just equip themRead More

Improved B2B Marketing and Sales Alignment Bodes Well for Growth51 percent of B2B marketers have said that they are aligned with sales in 2023 — up from 44 percent during 2022, while 53 percent of B2B salespeople noted alignment with marketing — up from 42 percent in 2022, with theRead More

Opinions expressed by Entrepreneur contributors are their own. Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns isn’t brainRead More

Marketing Podcast with Liz Elting In this episode of the Duct Tape Marketing Podcast, I interview Liz Elting, the co-founder and CEO of the award-winning TransPerfect. TransPerfect is the world’s largest provider of language and business solutions, boasting over $1.1 billion in revenue and offices in over 100 cities aroundRead More

Opinions expressed by Entrepreneur contributors are their own. Did you know that there are over 4.62 billion active social media users worldwide? With such a massive audience, it’s no wonder that startups are leveraging social media branding to create a strong online presence and grow their businesses. But the competitionRead More

Opinions expressed by Entrepreneur contributors are their own. You’ve worked with your internal team or a PR agency to create a clear marketing strategy. You have your list of dream media outlets. You identified your customer persona and the media they consume. However, beyond these big-picture elements, there are stillRead More

Coca-Cola se dirige al año 3000 y está utilizando a la inteligencia artificial (IA) para llegar allí. El gigante de los refrescos presentó su nueva Coca-Cola Y3000 el martes como la más reciente creación de edición limitada de Creations, un programa que utiliza sabores y branding no tradicionales dirigidos aRead More

Marketing Podcast with Honorée Corder In today’s episode of the Duct Tape Marketing Podcast, we’re joined by Honorée Corder, an accomplished author, publishing consultant, and the founder of Indy Author University. With over 50 books to her name and a passion for turning aspiring nonfiction authors into best-selling and best-earningRead More

Opinions expressed by Entrepreneur contributors are their own. To stay competitive and meet growth goals, a business needs an effective marketing program, of course, but the ways we reach and connect with prospective clients and customers have radically changed over the last few years. Today’s marketing needs are exponentially moreRead More