Marketing Podcast with John Janstch

In this episode of the Duct Tape Marketing Podcast, I decided to go solo and talk about a topic that’s been on my mind for a while: the evolution of niche marketing. In the dynamic world of marketing, strategies are ever-evolving, and staying ahead of the curve is crucial for success.

Join us on this journey as we unravel the future of niche marketing and discover how adapting to the changing tides can lead to greater success for businesses and marketing professionals alike.

Key Takeaway:

In the world of marketing, focusing on a niche can be both advantageous and limiting. While specialization can bring efficiencies and higher value to clients, it also leads to increased competition and the risk of being overshadowed by template-driven solutions. Learn how to transition from being tacticians to orchestrators, and leverage your strategic skills to serving your niche. This approach will provide a unique value proposition for your business in an increasingly competitive landscape.

Topics I cover

• [00:14] The evolution of niche marketing
• [01:14] The cons of niche marketing
• [02:08] Tactics for niche marketing
• [03:40] Drawbacks of niche marketing
• [05:22] How to become an orchestrator
• [07:26] Develop strategic vision
• [08:38] Learn about our methodology

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