The Duct Tape Marketing Podcast with Bonnie Wan

In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein. With decades of experience in brand strategy, Bonnie introduces us to her transformative practice discussed in her latest book, Life Brief Method: How to Recenter Goals and Values in Your Life for Bettering Your Workplace. Dive into the conversation as we explore the essence of creative briefs and how they can be applied not only to businesses but to our personal lives for profound transformations.

Key Takeaways

A practice born from personal crisis, The Life Brief Method guides individuals through life’s crossroads with clarity and intention. In this episode Bonnie emphasizes the importance of embracing the “get messy, get clear, get active” approach, advocating for small, intentional shifts over grand gestures for lasting change. Uncover the power of daily micro movements in challenging limiting beliefs that lead to meaningful transformations. Whether it’s understanding the art of small shifts or recognizing that the key to transformation lies in openness to self-discovery, Bonnie Wan provides actionable insights to unlock your life’s creative brief and embark on a journey towards intentional living.

Questions I ask Bonnie Wan:

[00:58] Would you say the book is written for someone in transition or perhaps stuck?

[01:50] How has this practice transformed your life or your decision making?

[05:00] What is a creative brief?

[08:24] How has writing this book on creative briefs helped you become a better strategist?

[07:56] Would you say that in some ways the first step in getting unstuck in business  is understanding what limiting beliefs are?

[13:11] Explain what the three stages of creating a life brief?

[15:43] As a practice is do you create a life brief solo or would need some help?

[16:50] Is there a tendency for people to make big decisions in order to make change in their lives as opposed to micro-movements?

[19:13] Is there a particular time in life to begin this practice?

[20:30] Where can people connect with you and pick up a copy of The Life Brief?

[embedded content]

More About Bonnie Wan:

Like this show? Click on over and give us a review on iTunes, please!

Connect with John Jantsch on LinkedIn