The Duct Tape Marketing Podcast with Suzy Welch

In this episode of the Duct Tape Marketing Podcast, I interviewed Suzy Welch, New York Times bestselling author, business strategist, professor at NYU Stern, and creator of the Becoming You methodology. Known for her deep insights on leadership and personal transformation, Suzy brings decades of experience in journalism, corporate strategy, and education to help individuals align their values, aptitudes, and interests with their professional lives.

Suzy shared how Becoming You was born from both personal upheaval and professional research. Drawing on her time at NYU and her own journey of reinvention, she offers a data-driven framework for anyone seeking a more authentic life and career purpose. Especially relevant for entrepreneurs and professionals navigating rapid change, Suzy’s method offers not just inspiration but real tools for self-discovery and meaningful direction.

Key Takeaways:

• Personal development starts with clarity: Understanding your core values isn’t optional—it’s foundational to every career and life decision.
• There’s a method to finding purpose: Suzy’s Becoming You framework combines values assessment, aptitudes test, and economically viable interests to pinpoint your purpose-driven career path.
• You can find purpose at any age: Whether you’re 25 or 65, it’s never too late to align your life with what matters most.
• Fear is the biggest blocker to authenticity: From financial security to family expectations, identifying your “Four Horsemen of Values Destruction” can help you move forward.
• Career coaching backed by research: Suzy’s insights stem from years of teaching at NYU Stern and working with people from all walks of life, making her approach both personal and scalable.
• The entrepreneur mindset thrives on self-knowledge: Knowing who you are helps you build a business that reflects your values, fuels your energy, and sustains your work-life balance.
• Don’t wait for crisis: You don’t need to hit rock bottom to start living authentically. The time to start becoming you is now.

Chapters:

• 00:09 Introducing Suzy Welsh
• 01:24 What Inspired Becoming You
• 03:02 Finding Your Purpose
• 07:07 Moving Past the Fear of Finding Your Purpose
• 00:10:25 Discovering Your Aptitudes
• 13:26 The Balance Between Joy and Financial Security
• 14:47 Finding You at Any Age
• 16:56 Impact of AI on the Workplace

More About Suzy Welch: 

Resource Library Page