12 women in B2B marketing worth celebrating collage image

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies.

March marks Women’s History Month, and today is International Women’s Day. This month — and every month — let’s celebrate all of the amazing women in B2B marketing who are leading the industry with boldness, bravery and innovation.

From marketing mavericks to storytellers, from unique strategic approaches to creating a brand and culture of diversity and inclusion, these executives are setting powerful examples for others – especially young professionals — to follow. Let’s take a look at just some of this remarkable talent that is pushing forward progress on behalf of businesses around the world!

Women have played and continue to play a significant role in B2B marketing. Here are some notable women in B2B marketing:

Ann Handley — Chief content officer at MarketingProfs and a bestselling author, known for her insights on content marketing.

Lauren Vaccarello — Chief marketing officer at Salesloft and a seasoned marketing executive, known for her expertise in digital marketing and demand generation.

Lori Wizdo quote image.

Lori Wizdo — Vice president and principal analyst at Forrester Research, known for her research and insights on B2B marketing and sales.

Ardath Albee — CEO and B2B marketing strategist at Marketing Interactions, known for her expertise in creating buyer personas and developing content marketing strategies.

Jill RowleyGTM advisor & LP at ocial selling evangelist and keynote speaker, known for her expertise in building relationships through social media.

Kathy Klotz-Guest

Kathy Klotz-Guest — Marketing storyteller and keynote speaker, known for her expertise in storytelling for B2B marketing.

Meagen Eisenberg

Meagen Eisenberg — Chief marketing officer at Lacework and a seasoned marketing executive, known for her expertise in account-based marketing.

Christina Bottis

Christina Bottis — Chief marketing officer at Medix and a marketing executive with over 20 years of experience in B2B marketing.

Lisa Nakano

Lisa Nakano — Vice president, research director; demand and account-based marketing strategies service at Forrester, and a marketing executive with over 20 years of experience in B2B marketing.

Alicia Tillman

Alicia Tillman — Chief revenue officer at Capitolis and a marketing executive with over 15 years of experience in B2B marketing.

Pam Didner

Pam Didner — Vice president of marketing at Relentless Pursuit, author of multiple B2B marketing books, and one of the most influential people on the topic of B2B marketing.

Pam recently met with our own CEO Lee Odden and shared her latest insight, in “B2BMX Speaker Spotlight: Pam Didner on Artificial Intelligence Impact on B2B Marketing.”

Ty Heath

Ty Heath, director of market engagement, The B2B Institute, at LinkedIn, and a leading B2B marketer, speaker, author, community builder.

Ty shared her insight on creativity and inclusion in B2B marketing as a guest on our Elevate B2B Marketing Podcast, in “Elevate B2B Marketing Podcast: Creativity & Inclusivity in B2B Marketing with Ty Heath.”

TopRank Marketing is committed to amplifying the voices that are rocking the world of B2B marketing. Check out the last few lists of woman who are elevating B2B marketing:

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